Q: Why do I need a Sound Signature?

A: A Sound Signature makes broadcast advertising deliver on its promise. In advertising, the key is repetition: repeat the name as many times as possible, to in-crease the probability of retention. Music provides a shortcut in the process. A Sound Signature embeds itself at the forefront of your customer’s thoughts.

Q: Can’t radio or TV supply my jingle?

A: Broadcasters are in the “time” business. Unless you supply a Sound Signature to them, they crank out your spots using no music or what they call pre-packaged or “generic production music”. We call it boring and ineffective, and not particularly conducive to your business image.

MYTH:
A jingle is background music for a commercial.

FACT:
A SOUND SIGNATURE is music and lyrics specifically about your business, to promote your business.